The PR wonks tell us that representatives of the Pac-10 and Big-12 have been meeting to talk about partnering on TV contracts and some inter-conference scheduling, so the two conferences can force a network to pay big bucks for the privilege of broadcasting games. I still don't get it. That sounds fine on paper, but I don't see how it works in the real world.
We're going to have Pac-10 and Big-12 games on the same channel? And teams from the two conferences are going to schedule more games with each other? The fans are really going to go for this? Oregon State fans are going to watch Baylor vs. Kansas State just because it's on the Pac-10-Big-12 network? Oregon State fans want to schedule games with Baylor, Kansas State, and other Big-12 teams? (Yeah, I know, I'm conveniently leaving out Texas and Oklahoma, but stay with me on this.)
Frankly, I just don't care that much about the Big-12. Didn't grow up in the Midwest. Wouldn't waste much time following the exploits of their college athletic teams. Sure, if they're playing Pac-10 teams, I'll watch. But I wouldn't be interested in every Pac-10 team locking in a game or two every year with Big-12 teams. No doubt the fans of Big-12 teams feel the same way about the Pac-10. A Washington State-Kansas State matchup on the Pac-10-Big-12 channel probably wouldn't attract a big viewing audience. Yeah, I know, a (fill-in Pac-10 team) vs (Texas or Oklahoma) matchup would, but that's happening this year with UCLA and Texas, without the two conferences having to partner.
These two conferences don't fit any better together than Dr. Frankenstein putting somebody's head on somebody else's body with bolts and sutures. So please, tell me why a possible Pac-10-Big-12 partnership is any less monstrous from the fans' perspective. (If our conference needs to respond to the possible Big-10 expansion, and if we like the Big-12 so much, then why not just steal a couple of Big-12 teams for the Pac-10? Texas would be a good fit athletically and academically, if not geographically.)