That's the main question left when digesting continuing events in Eugene. While marveling at how certain powers that be appear to have fired the Ducks' winingest basketball coach ever, the research was interrupted by the latest arrest of a football player.

Linebacker Josh Kaddu, 19, was cited Saturday for being a minor in possession of alcohol, according to a Eugene police report. An officer observed Kaddu trying to pry open a car door shortly after midnight, and when questioned, the sophomore appeared to be intoxicated, and was unresponsive, police spokeswoman Melinda Kletzok said.

Kaddu was cited and released. At least he wasn't driving, though maybe that would have only been a matter of time.

When will the general public make a change in a buying decision in response to Nike's association with the University of Oregon? Will they ever?

Will a major Eugene area corporate sponsor/advertiser ever hear from their customers that association with the never-ending series of problems has prompted some of them to distance themselves from the situation?

When, or if, this happens, watch how quickly changes are made. Until then, one can only wonder, do Mike Bellotti and Chip Kelly honestly think that the UofO brand and image are un-damageable?

Ticket and advertising sales, and contributions, will tell the tale. Or lead to a new deal for the rights to be the "Official Beer of the University of Oregon."