Oregon State :: The New Logo

Oregon State University has embarked on an aggressive effort to better tell its success

story through all forms of visual identity, the latest effort being the Oregon State Beavers

Athletic and Merchandising visual identity system. The "Oregon State" Visual Identity

System - the symbols, logotype, mascot and colors we use to represent the Beavers

visually - is an important tool for achieving that goal.

A cohesive and uniform visual identity offers a more efficient and effective way for the

university to communicate with key audiences. The system also provides us with a bold,

strong interlocking "OS", a highly readable and recognizable way of representing the

university's athletic teams in which we all take great pride. When our audiences

recognize us as one university on the fields of play and in retail environments throughout

the world, the power of our consistency will provide long-term strength for our great

university and our proud athletic teams.

This visual identity system is the product of many "Beaver Believers", from the

collaborative efforts of OSU University Advancement and Athletic Offices, to the

feedback of many hundreds of OSU faithful, from Faculty, Students, BASF Members,

Alumni, Coaches, Athletes, Licensees and Retailers. No one should doubt our

commitment to the new standards.

We are in a unique time here at Oregon State University. Our Athletic teams are

competing at the highest levels on a daily basis. More and more students and their

families are choosing to become "Beavers", and to show their pride in our great

university through the products our licensees create and our retail partners sell. We are

truly privileged to live and work in such a great college community as Corvallis, Oregon.

Now we have a tool to help the public better recognize the value we all see Oregon

State Athletics brings to the Beaver State, Beaver Nation, and the World.

We thank you for your support of this historic effort on behalf of our great university.